Hashtag strategy by platform
- Instagram: 10–15 hashtags, mix of 1M+ and 10k–100k niches. Put them in caption or first comment.
- TikTok: 3–5 hashtags, lean into trending niche tags.
- X / Twitter: 1–2 hashtags max — they bury in the timeline otherwise.
- LinkedIn: 3–5 professional hashtags, follow industry standards.